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"If you go for someone roughly [equal] to you in attractiveness, it avoids two things," Nottingham Trent University psychologist Mark Sergeant, who was not involved with the study, told The Independent."If they are much better-looking than you, you are worried about them going off and having affairs.Interestingly, men don't seem to be more attracted to women when they're pictured in a high-status context.Psychologists call it the "George Clooney Effect." As 2010 study of 3,770 heterosexual adults suggested that women often prefer older men.(These scenarios were repeated about 60 times total.) After the man left, an experimenter approached the woman and asked her to rate the man on attractiveness and intelligence, and to indicate how much she would want to date the man long-term.
Participants rated the men pictured on several traits, including attractiveness.
In one study, researchers at the University of California at Berkeley looked at the behavior of 60 heterosexual male and 60 heterosexual female users on an online dating site.
While the majority of users were inclined to reach out to highly attractive people, they were most likely to get a response if that person was about as attractive as they were (as judged by independent raters).
Evolutionary psychologists say that younger women and older men often pair up because while fertility only lasts from puberty to menopause in women, it can extend long into midlife for many men.
Society also gives men greater opportunity to accumulate status and resources as they age.